Tuesday, 11 March 2014

One Green Dress is (finally) on Instagram

So after much debate, I have finally decided to get on instagram. When I started this blog, I wanted to step away from the traditional fashion blogs which focus on outfit posts and in some cases present a fairly shallow view of fashion. I wanted to get under the skin of fashion and look into it on a deeper level- be critical and exploratory. 

In a bid to avoid a casual representation of fashion and not to allow the debates within the industry to be sidelined, I had decided to limit the amount of outfit photos I posted. However, this meant that although the 'ethical' side of my blog was covered, I somewhat found myself lacking in the 'fashion' department. 

In order for ethical fashion to thrive, if it wants to break out of the niche, hit the mainstream and become not just 'ethical' fashion but 'fashion'; then it needs to be just that. Ethical fashion cannot rely on the fact that it is produced in a humanely and environmentally sound manner to sell. It needs to be desired for its aesthetic. For its beauty. 

And so, I have set up my very own instagram account to hopefully show you that ethical fashion can be just that- fashionable. There will be the odd outfit post on the blog but I will mainly be keeping them on instagram so if you would like to see how I wear ethical fashion then give me a follow : )


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