Tuesday, 17 September 2013

Green Carpet Challenge and Net-a-Porter Capsule Collection

Today a very exciting ethical fashion collaboration launches online. The fabulous ethical fashion front-runner, Livia Firth, has teamed up with Net-a-Porter to launch an exclusive capsule collection of ethical fashion garments designed by five of the most talented British designers to date. Designing two pieces each for the collection are Victoria Beckham, Christopher Kane, Roland Mouret, Erdem and Christopher Bailey.

Each piece in the collection is created to the standards set by the GCC ethical criteria and 20% of the proceeds will be donated to (RED) which supports the elimination of mother-to-child transmission of HIV.

Once again Livia Firth is breaking down barriers in the fashion industry. Livia has managed to succeed in the near impossible task of bringing together five top British designers and creating a collection of beautiful fashion pieces that are ethical and sustainable. The pieces in the collection are all stunning but my favourites are worn in the pictures below. The pieces are all ultra-glamorous and designed to be worn on the red carpet which results in hefty price tags; but it's Livia's mission to prove to the world that ethical fashion can most definitely be high fashion- and boy has she succeeded...

Top: Christopher Kane, Middle: Victoria Beckham, Bottom: Livia Firth wearing and with Erdem Moralioglu

In the ethical fashion debate it is often discussed about where change should come from. Should it come from the consumers, the fashion houses, the people with the money or politicians? In this venture, Livia Firth demonstrates that it can (must? should?) start from the high fashion designers and from the A-listers on the red carpet. This way, as with the rest of fashion, it can trickle down to the mainstream as consumers and designers are inspired by higher end fashion. The influence that celebrities and high fashion houses have on the world of fashion is immense and what Livia is trying to achieve, if she can pull it off, could have immeasurable impact on the future of ethical fashion. So far, so good! We can't wait to see what Livia has in store for us next : )

Pictures acquired from Vogue, Net-a-Porter and Eco Age

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