Green Fashion has this year entered the giddy realms of the Guardian Sustainable Business Awards in the form of Safia Minney. Safia is the founder of People Tree, one of the first and most reputable of Green Fashion business's in the UK and Japan. She has been nominated for 'Guardian Sustainable Business Leader of the Year 2012' and with your help she could win!
The title is awarded to the business leader who over the last 12 months has given the most hard work, dedication and innovation to corporate sustainability. The winner must be seen to be driving the sustainable agenda forward and to be inspiring change outside of their own business.
With this nomination, ethical fashion has been recognised as being a viable and profitable business venture as well as being a sustainable one. This nomination proves that Sustainable Fashion is growing in success and recognition. Winning this award would celebrate Green Fashion's role in the sustainable business economy and most importantly would give Safia Minney the recognition that she deserves for pioneering and driving forward the Green Fashion industry. Vote for Safia here!
Left to right: Harriet Lamb (Executive Director of the Fairtrade Foundation), Alexa Chung (Presenter, Model and Fairtrade Supporter), Safia Minney (Founder of People Tree)
Picture from here